B.C. Lowers EV Sales Targets as Market Slows
British Columbia is officially reducing its electric vehicle (EV) sales targets, marking a major shift in the province’s climate and transportation strategy. Provincial officials say the change reflects declining EV demand, affordability issues and the end of government rebates across Canada.
Six years after introducing one of the strongest zero-emission vehicle mandates in the country, the province now says the goal of reaching 90% EV sales by 2030 — and 100% by 2035 — is “no longer realistic.” New legislation with updated targets will be introduced in spring 2026 following a broader review of the CleanBC climate plan.
Why the Policy Is Changing
B.C.’s decision comes after both provincial and federal incentive programs ended, removing rebates that previously helped buyers save $4,000–$5,000 per vehicle. EV sales peaked at 25% of new vehicles in 2024 but have since fallen to 15% in mid-2025.
The slowdown mirrors trends across North America as automakers scale back EV production and consumers reconsider higher prices, limited charging networks and long wait times. Ford, GM, and other major manufacturers have already cut or delayed EV projects.
What Will Replace the Old Mandate
While the province is lowering its long-term targets, it will keep the 2026 interim goal requiring that 26% of new light-duty vehicles sold be EVs or plug-in hybrids. B.C. is also planning:
• A network of 10,000+ public charging stations by 2030
• Expanded credit for low-cost EV models
• Recognition for manufacturers who invest in local charging infrastructure
• A broader classification for plug-in hybrids, especially for rural and northern drivers
The province says the revamped policy will align with the upcoming federal review of Canada’s national zero-emission framework.
Polling Shows Public Frustration
New polling shows 56% of British Columbians oppose EV sales mandates, citing affordability concerns, lack of charging access and limited rebates. Only 34% support government-enforced targets.
More than 63% of respondents say they would support reinstating EV rebates if mandates remain in place.
Many residents in rural and northern B.C. say EVs are still impractical due to long driving distances, cold weather range issues and infrastructure gaps.
Dealers and Industry Welcome Breathing Room
Auto dealers have long warned that strict mandates could force them to restrict gasoline vehicle sales or raise prices to meet quotas. With supply chain pressures and rising manufacturing costs, many dealers had urged the province to pause or revise its targets.
Industry groups say the province’s new flexibility — including expanded hybrid eligibility and updated credits — offers short-term relief, though they want a clear long-term roadmap.
Environmental Advocates Are Concerned
Environmental leaders fear the policy shift could slow B.C.’s momentum as a national leader in EV adoption. They argue that strong mandates brought more models to market, helped build a thriving used EV sector and pushed infrastructure investment.
Energy analysts counter that B.C.’s grid and charging infrastructure were not prepared to meet the old targets, warning that forcing unrealistic timelines could create economic and electrical strain.
What British Columbians Can Expect
Short-term outlook:
• More flexibility in buying gas, hybrid or electric vehicles
• Less pressure on dealerships and consumers
• Fewer direct provincial rebates
Long-term outlook:
• New EV targets released in 2026
• Greater consideration for rural realities and charging gaps
• Infrastructure expansion continues regardless of mandate changes
A Shift Toward “Market Reality”
The province says the revised approach aims to balance climate goals with practical realities—ensuring the EV transition is steady, affordable and grounded in consumer needs.
Officials insist B.C. remains committed to electrification but must “align ambition with the real world” as the market evolves and national policy shifts.
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