B.C. Creator’s Body-Positive Movement Reaches New Heights
What began as a personal Instagram diary has turned into a powerful online movement for Revelstoke resident Jesse Zahacy, whose blend of humour, honesty, and body-positive messaging has connected with people far beyond her mountain town.
This November, the 31-year-old crossed a major milestone — 100,000 Instagram followers — after seeing her content spike from 82,000 in just a matter of weeks.
Finding Her Voice in a Hyper-Fit Mountain Town
Revelstoke is known for athletes, skiers and mountain adventurers. Zahacy has always admired that lifestyle, but she didn’t always see herself reflected in it. When she began opening up online about her eating-disorder journey and the pressure to fit in physically, she realized just how many people resonated with her story.
“It’s blown up,” she said, scrolling through her page, where one of her videos recently crossed 10 million views. Her TikTok has another 14,000 followers cheering her on.
A Journey Through Weight, Mental Health — and Self-Acceptance
Over the years, Zahacy experienced cycles of losing and regaining weight — sometimes up to 70 pounds — while struggling to maintain a healthy relationship with her body. The emotional strain affected her physically and socially, but she now feels grounded and mentally stronger.
“Your weight does not equal your worth,” she said. “Mental health and weight are tied together more than people realize.”
Creating Content With Heart — and Humour
During the week, Zahacy works at Grizzly Auto Repair as a service writer. On weekends, she transforms her home studio into a place where she films dance videos, comedic skits, and candid reflections.
The past year, she’s leaned into her “goofy side” — and people love it.
Her signature style?
“Humour with an impactful punch.”
She regularly flips fatphobic content into empowering messages and uses relatable comedy to shift online conversations about body image.
Big Impact, Limited Local Recognition — For Now
Despite reaching 23 million people globally, most of her audience is in the U.S. Zahacy hopes more Canadians — especially in smaller, active communities like hers — connect with her message.
“In a sporty town like Revelstoke, I want people who don’t fit that mold to feel seen,” she said.
Growing up in the early 2000s, she remembers how body culture revolved around thinness. Today, she wants to reshape that narrative.
“Health is not one-size-fits-all,” she said. “It looks different for everyone.”
Handling Negativity and Growing Confidence
Zahacy gets her fair share of online hate, but she no longer lets it stick.
“I’ve built a big enough community that the negativity doesn’t hurt anymore,” she laughed. “Besides, haters boost the algorithm.”
Her advice for anyone struggling with body image?
Unfollow toxic accounts, surround yourself with supportive voices, and find communities where you feel understood.
Messages that say “You helped me today” are what fuel her most.
The People Who Keep Her Going
Her husband and high school sweetheart, Josh — despite fewer cameos than she’d like — remains her biggest supporter. Her dream? To raise future children in a world that embraces confidence over criticism.
You can find her on Instagram at @yourdailydoseofselflove.
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