TORONTO Canadian beauty retailer Sukoshi is accelerating its U.S. expansion, capitalizing on the lasting global appetite for K-beauty and K-pop–driven Asian beauty culture. The company, founded in Toronto in 2018, plans to more than double its U.S. store footprint by the end of 2026.
Big Flagship in New York
Sukoshi is set to open its largest U.S. store on Third Avenue, Upper East Side, New York City. The sleek, matcha-green–themed store will feature over 200 Asian beauty brands, including exclusive product launches from Red Chamber and Girlcult.
Linda Dang, Sukoshi’s CEO, said the New York store reflects the brand’s ambition to elevate Asian beauty discovery in high-profile retail spaces: “Our role is to champion the brands setting that standard … to create spaces where discovery and education make beauty more meaningful for every customer.”
Strategic U.S. Growth
Sukoshi’s U.S. growth isn’t just limited to New York: the company is targeting major shopping hubs, including Aventura Mall (Miami), Lenox Square (Atlanta), King of Prussia (Pennsylvania), and Bellevue Square (Washington). By 2026, Sukoshi aims to have around 40 stores across the U.S., marking an aggressive scale-up.
Why K-Pop and K-Beauty Matter
Sukoshi’s expansion is deeply linked to the growing influence of K-pop and K-beauty globally. The rise in popularity of Korean music, culture, and skincare is helping drive demand for Asian beauty products in Western markets a trend that Sukoshi is tapping into strategically.
The retailer carries a curated mix of K-beauty, J-beauty, and C-beauty brands, positioning itself as not just a store, but a “brand accelerator” for niche beauty lines looking to grow in North America.
Retail Experience Meets Culture
Sukoshi’s U.S. stores are designed to be more than shopping destinations. They operate as immersive cultural and educational spaces with beauty consultations, influencer events, and community activations aimed at creating a strong emotional connection with customers.
In Canada, the company has already opened a number of flagship locations in major malls, including a 4,300-square-foot store in Ottawa’s CF Rideau Centre.
Closing Thought
Sukoshi’s aggressive U.S. rollout reflects a broader strategy: bridging Asian beauty culture with mainstream North American retail, leveraging the global momentum of K-pop and skincare innovation. If successful, Sukoshi could redefine how Asian beauty brands enter and scale within Western markets.
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