Vancouver Fire Rescue ends its public information officer role, citing a new communications strategy and operational review, not budget cuts.
A Big Change Inside Vancouver Fire Rescue
Vancouver Fire Rescue Services (VFRS) is shaking up how it talks to the public. This week, the department confirmed it has ended its dedicated public information officer (PIO) role. The move marks a shift in how fire officials plan to share news, updates, and emergency information with the city.
Although the change may raise eyebrows, VFRS says it is part of a broader plan to modernize communication, not a sign of cutbacks.
Why the PIO Role Was Removed
According to a statement sent to CTV News, VFRS is “refining its communications strategy.” In other words, the department wants a more coordinated and strategic approach. At the same time, it aims to keep pace with growing demands for fast, proactive public updates.
Moreover, officials describe the decision as operational. They say it came from a routine internal review designed to spot areas for improvement. Therefore, the department views the change as progress rather than reduction.
What Happens to the Former PIO
Captain Matthew Trudeau held the PIO position since 2022. During that time, he became a key link between firefighters and the public. However, his role has now ended.
Even so, VFRS praised Trudeau’s work. The department confirmed he provided excellent service. As a result, he will return to frontline fire suppression duties, where his experience will continue to support public safety.
Not About Budget Cuts, Officials Say
Naturally, questions followed. Some wondered whether the move connects to Vancouver city council’s decision to keep property taxes flat.
VFRS addressed that concern directly. The department says the change has nothing to do with the zero per cent property tax increase. Furthermore, it does not affect the fire department’s budget in any way.
Who Will Handle Communications Now?
So, what comes next? Going forward, the City of Vancouver’s civic engagement and communications team will support VFRS. This means fire-related updates will now flow through a centralized city communications structure.
Consequently, the city hopes this approach will improve consistency, speed, and clarity during emergencies and major incidents.
The Bottom Line
Vancouver Fire Rescue is not stepping back from public communication. Instead, it is changing how those messages reach residents. While the PIO role is gone, officials say the goal remains the same: clear, timely, and effective communication when it matters most.
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