Tourism in Canada is experiencing notable expansion as domestic and regional travel demand grows, with British Columbia among the provinces seeing significant increases in visitor numbers and tourism spending.
Recent research indicates that Canadians are choosing domestic travel more often than heading to the United States, accelerating a trend toward exploring local destinations. According to data reported in early 2026, several provinces, including British Columbia, have joined Alberta, Manitoba, Quebec, Nova Scotia, Saskatchewan, and others in witnessing a record tourism upswing.
Industry experts say the rise reflects shifting travel preferences among Canadian residents who are opting to discover destinations closer to home. Interest in British Columbia’s natural landscapes, cultural attractions, and year-round experiences has helped fuel this surge, contributing to stronger visitor numbers and tourism activity across the province.
At the same time, domestic travel trends show a broader increase in Canadian tourism overall, with more trips taken within the country compared to previous years. This rise in local travel is seen as a positive indicator for the tourism sector, as communities from Vancouver to Victoria, Whistler to Kelowna, benefit from increased visitor spending and slower season fluctuations.
The strong performance in travel and tourism comes as industry stakeholders continue to innovate and promote British Columbia as a world-class destination for both domestic and international visitors, adding momentum to the province’s recovery and growth in the post-pandemic travel landscape.
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